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Behind the Scenes

I’m Jaclyn Merk, the founder & creative director behind J. Merk Studio.

With over a decade of experience leading creative for DTC brands like Mack Weldon, Brooklinen, FIGS, and Coop Sleep Goods, I bring a blend of hands-on design expertise and strategic brand thinking to every project.

I started J. Merk Studio to offer the kind of creative partnership I valued most in-house: collaborative, intentional, and fully integrated.

When I’m not scouring the internet for inspo, you can find me traveling, curating playlists to motivate my workouts and cleaning sprees, walking my dogs around LA, or hanging in San Diego with my family.

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  • Jaclyn is one of the most thoughtful and inspiring creative leaders I’ve had the chance to work with. She brought a clear vision and raised the creative bar across the board — helping us drive meaningful improvements in performance through stronger brand storytelling and execution. Beyond her talent, she’s a phenomenal teammate who brings positivity, collaboration, and a sharp strategic lens to every project.

    Jack Kuo, VP of Digital

  • Jaclyn's creative vision, attention to detail, and ability to bring each brand's identity to life is unmatched. No matter the concept or the scale of the shoot, she consistently delivers fresh, compelling ideation that align perfectly with the brand’s voice and goals.

    Vivian Kania, Producer

  • Jaclyn is truly a pleasure to work and collaborate with. Her concepts are clear and concise but she always leaves room for impromptu magic to unfold.

    Ross Morrison, Photographer

CLIENTS

Coop Sleep Goods

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FIGS

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Brooklinen

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AEDIT

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Mack Weldon

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Athena Club

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Coop Sleep Goods • FIGS • Brooklinen • AEDIT • Mack Weldon • Athena Club •