AEDIT is a platform that streamlines the search for aesthetic solutions, connecting users with trusted, board-certified providers.

I identified a gap between the brand’s visual identity and its market potential. To position AEDIT for a successful launch, I led a full-scale rebrand—shaping both the creative vision and strategic positioning. My proposal introduced a modernized logo suite, refined color palette, elevated photography direction, and cohesive redesigns of the website, mobile app, and editorial content. The result was a brand poised to compete in the premium health and beauty space, with a clear, compelling identity across all touchpoints.

All photos used are swipe, intending to show photo and lighting direction.