The summer linen collection was united around a single idea: lived-in everyday luxury. The direction leaned into the material itself, with rumpled sheets, soft folds, and sun-bleached tones celebrating linen's organic texture and breathability, rather than styling it stiff or precious. As Art Director, I led soft goods styling, casting, color story, and prop styling on set, then carried that same tactile, relaxed sensibility through to site assets and the digital launch campaign.

Role: Art Director