Product Imagery
Client: Coop Sleep Goods
Role: Creative Director
Photographer: Ross Morrison
Lighting: Adam Torgerson
Soft Goods: Nike Schroeder
Producer: Vivian Kania
Ecomm Imagery produced and shot at Slate Studios
I led creative direction on two key initiatives designed to elevate the brand’s visual storytelling. First, I concepted and directed an editorial product shoot that positioned Coop’s pillows as the undeniable heroes—highlighting their cloud-like comfort, innovative design, variety of offerings.
In tandem, I executed a full refresh of Coop’s ecommerce photography, reimagining everything from product detail shots to visual standards across the site. The result is a more cohesive, premium shopping experience that reflects Coop’s commitment to quality and thoughtful design.
Before
Coop’s previous PDP imagery lacked the visual sophistication to match the quality of the product. Overly retouched with flat, sterile styling and a muted background tone, the photography failed to convey the comfort, texture, and design-forward nature of the brand.
After
With clean/even lighting, thoughtful angles, and more elegant retouching, the product feels elevated yet approachable—highlighting Coop’s commitment to both function and design. A shift to a crisp, neutral background enhances the overall brightness and allows the product to stand out with greater impact.