For Coop Sleep Goods’ sheet campaign, I led creative direction from strategy through execution to position Coop as a thoughtful, design-forward brand that makes high-quality sheets for every type of sleeper. Our goal was to elevate brand awareness and drive sales by clearly communicating the unique benefits of each fabric offering—helping customers find the perfect fit for their sleep preferences.

This involved developing a clear visual and messaging strategy, refining product positioning across all sheet types, and producing a comprehensive photoshoot that brought the campaign to life across digital, social, and ecommerce channels. The result was a cohesive system of assets and educational tools that not only showcased the beauty of the product but made choosing the right sheets feel effortless.