Product Imagery
Client: Coop Sleep Goods
I led creative direction on two key initiatives designed to elevate the brand’s visual storytelling. First, I concepted and directed an editorial product shoot that positioned Coop’s pillows as the undeniable heroes—highlighting their cloud-like comfort, innovative design, variety of offerings.
In tandem, I executed a full refresh of Coop’s ecommerce photography, reimagining everything from product detail shots to visual standards across the site. The result is a more cohesive, premium shopping experience that reflects Coop’s commitment to quality and thoughtful design.
Role: Vice President of Creative
Production: Imagery at Slate Studios, NYC
Before
Coop’s previous PDP imagery lacked the visual sophistication to match the quality of the product. Overly retouched with flat, sterile styling and a muted background tone, the photography failed to convey the comfort, texture, and design-forward nature of the brand.
After
With clean/even lighting, thoughtful angles, and more elegant retouching, the product feels elevated yet approachable—highlighting Coop’s commitment to both function and design. A shift to a crisp, neutral background enhances the overall brightness and allows the product to stand out with greater impact.