Night Shift Collection Launch
Client: FIGS
Role: Art Director
I led art direction for both photo and video content for FIGS’ Night Shift Collection, a line designed for healthcare professionals with high-intensity roles and long overnight hours. Drawing inspiration from the collection’s innovative features—reflective materials, utility-driven jackets, and multi-pocket vests—I developed a sleek, elevated visual approach that balanced style with function. The shoot combined dynamic catwalk videos with bold, cinematic stills, highlighting movement, durability, and style.
Catwalk Videos
Catwalk videos on product pages and in video ads showcase the fit, movement, and details of
each style in motion, helping customers visualize how the scrubs look and perform in real life.